Branding With Creative Outdoor Advertising

Branding with Creative Outdoor Advertising

by

Don Benton

Creative advertising ideas are essential to the success of any marketing plan. In order to leave a lasting and memorable impression on thousands of potential customers, outdoor advertising must clearly and concisely express your message and that message must support your brand image. There are many options to choose from when it comes to advertising supplies and services. When you investigate the credentials and experience of a marketing or advertising firm be sure and find out if they have an advertising promotional specialty. For example, a well-established, outdoor advertising company would be the best choice if you want to execute a powerful and successful outdoor advertising campaign.

Originality is the most important creative strategy in advertising. In America today consumers are bombarded by so many types of media, you don’t want to just grab their attention — you want to keep their attention. This will help you maintain your competitive edge and become profitable over the long term. One example of this is car dealer advertising. Car dealers often have commercials that are redundant and consistently present similar images. For instance how many times have you seen a truck, SUV or jeep driving through the desert or forest, crossing mountains and rivers in a commercial? It may have been a creative advertising idea the first time a car dealer promotion featured it, but now it is commonplace and predictable. Car dealers now are searching for something new that will set them apart from the rest. Plan a holiday event where a portion of the day’s profits benefits a charity and use this as part of your holiday advertising strategy. You may also consider running a car dealer promotion with advertising balloons to announce the event and draw in the public. Creative advertising ideas can be successful and profitable, but they must also be emotional. It is essential that every company think about how they want their customers to feel. If your company brand, evokes emotions like loyalty, satisfaction, security, excitement or comfort it can generate much faster growth. Creative outdoor advertising can help you establish the brand image you need to attract and keep your best clientele. Outdoor advertising can take many forms. You can drive a company car and have it custom painted with your company logo and contact information. You can execute a billboard campaign locally, regionally or nationally. Some businesses prefer to paint a mural on their storefront or participate in the local holiday parade by building or sponsoring a float. You can purchase or rent a huge promotional balloon or invest in producing a promotional event to attract new potential customers to your place of business. Creative advertising ideas are a great way to refresh your company brand and invite new potential customers to your doorstep. Whether you own a gas station or a clothing store, whether you need to enhance your car dealer advertising or the marketing plan for your hospital, creative outdoor advertising can be the answer. Just remember, it is important that you complete the proper market research and create a tracking plan to monitor the success of the outdoor advertising campaign.

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I hope this article was helpful –

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