The History Of Capezio Dancewear

Submitted by: Cedric Grosjean

Many shoppers of dancewear are not interested in learning about the history of the brand they are interested in purchasing, however, knowing the history gives you a picture of the reputation and quality of a brand like Capezio. This brand specializes in dancewear and street wear for all ages. You can find their clothing in authorized retailers in both the United States and Europe.

The brand name has merchandise for dancers, performers, gymnasts, and other types of clothing for movement. They have shoes to coordinate their dance and street wear as well. No outfit is complete without some accessories and this company delivers this as well in complementary colors and styles.

Like many other popular brand names, the company got its start back in history when people were just starting to wear dance clothing. Dancers were just starting to entertain others and wanted to find attractive clothing to make their performances appealing to their audience.

The founder of the company is Salvatore Capezio and he started the business in Totowa, New Jersey in 1887. Capezio is the brand name for clothing made by Ballet Maker, Inc. In 1950, Ben Sommers ran the company because he was a dear friend to Salvatore. During turbulent financial struggles, the company sold to the U.S. Shoe Corporation that continued to keep the brand name in honor of its founder.

As you can probably guess, the brand must have been appealing to the big time U.S. Shoe Corporation or they wouldn’t have bought it. This corporation could see the promise in the brand and wanted it to continue to succeed. All it needed was some financial backing from a bigger company.

Now over 20 years later, the Capezio name has come to life again. Broadway, musical performers, and Olympic athletes are wearing the name proudly. People all over the U.S. and Europe seek out the name because of its publicity. The name has received prestigious awards for its style of dancewear, street wear, and shoes.

The company has come a long way since the beginning. Don’t let the popularity of the name scare you away from buying them. You may think that they are expensive because of the publicity the name has received but that is not true. You can find affordable shoes, street wear, dance wear, and still reap the benefits of quality. Not only that, wearing this brand name gives you prestige for wearing one of the best made clothing out there in performances.

Next time when you are in the market for dance or street wear don’t forget to check out the Capezio brand. It’s available in many different retail stores as well as dance and street wear specialty stores. If you are having trouble finding them, there are many websites online selling the brand. You will find they have a great selection and everything that you need to have a complete outfit. You won’t just feel good wearing this comfortable clothing and shoes but you can feel confident that you have bought quality merchandise.

About the Author: For further information regarding our range of

Capezio

products, please visit our website at http://www.dancedirect.com.

Source:

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